More than half of all consumer spending worldwide is captured by the fast moving consumer goods industry. But due to the large size and low margin on the products, predicting consumer behavior and optimizing the product distribution network, is essential.
Meeting consumers during their out-of-home (OOH) and in-home (IH) moments of consumption is crucial. Businesses now have to reach their customers outside the traditional purchase points, catching them during their morning commute, on the way to the gym, or ordering in for a movie night. Engaging with consumers using the right messaging, and at their convenience, means unlocking the key locations to launch the most relevant products and at the right availability. Solving the puzzle of where, when, and how to be present can drive higher customer retention and loyalty over the long term.
An increasing amount of businsess have an online presence which can generate a considerable amount of data. By combining the offline information with the online one Dashmote is able to showcase an augumented view of the world.
✦ Identifying outlets which fit the target audience
✦ Augument the outlet information with data from Google Maps and Facebook Places
The results were as follows:
✦ Collected data on over 2.200 unique outlets across Amsterdam which offered out-of-home and in-home products
✦ Visualized outlet locations by country and city in an interactive map and dashboard
✦ Classified categories of 49 products offered by price, volume, cuisine type, and reviews
✦ Enabled our client to refine their outlet targeting and accelerate product distribution
✦ Reduced the time for campaign targeting by 2x
✦ Increased the ROI by 40%