Meeting consumers during their out-of-home (OOH) and in-home (IH) moments of consumption is crucial.
They often move outside the traditional purchase points, so they have to be reached during their morning commute, on the way to the gym or while they are ordering in for a movie night.
To appear as relevant to them, products need to be showcased with the right messaging, at the right moment and in the right place. Solving the puzzle of where, when, and how to be present a product can drive higher customer retention and loyalty over the long term.
An increasing amount of companies have an online presence, and that can generate a considerable amount of data. By combining the offline information with the online one, we are able to provide an "augmented" view of the world to them. With us, they can:
• Identifying outlets that fit the target audience
• Enrich the outlet information with data from Google Maps and Facebook Places
These are the results for the Amsterdam area:
✦ Collected data on over 2.200 unique outlets across Amsterdam which offered out-of-home and in-home products
✦ Visualized outlet locations by country and city in an interactive map and dashboard
✦ Classified categories of 49 products offered by price, volume, cuisine type, and reviews