case study

Discovering Hairstyle Trends


Hair care industry


Visual Trend Analysis

The challenge

Anticipating which products to develop to accommodate the latest trends in personal grooming and beauty can be challenging. Designs should be versatile enough to keep up with the next best hair styling “hacks” going viral on YouTube, but knowing which factors matter most to customers - shaving and trimming, heating and shaping, salon quality versus user friendly - is also crucial. Any product innovation has to truly understand the dynamic concepts of beauty across locations globally.


Our solution provided a data-driven approach to identify and quantify hair trends, starting with women’s hair, and illustrating to our client what is of greatest interest to consumers regarding outcomes from using hair styling products.

✦ Mined and analyzed over 500000 images of women’s hair from varied sources using our visual recognition tool 

✦ Created custom clusters of images which represent unique hairstyles

the results

✦ Spotted over 150 clusters of hairstyle types and classified them based on social engagement

✦ Prioritized clusters into 27 primary trends, ranked by growth potential and social engagement

✦ Visualized trends and key observations with an interactive dashboard, mapping out each trend’s popularity over time

Service Provided

Visual Trend Analysis

Identify trends and customer needs for specific topics or segments.
Learn more

See our solutions in action!

schedule a demo

You might also be interested in

Location analytics

Location Intelligence

Enaging with consumers at the right moment and channel is crucial.
See case

Online data in the alcoholic industry

Location intelligence

Uncovering blind-spots in distribution with the help of online data.
See case

Discovering Hairstyle Trends

Visual Trend Analysis

How our data-driven insights led to real business decisions
See case
300 Park Avenue, NY 10022 - New York, USA | Lehargasse 7, 1060 - Vienna, Austria | Rokin 86, 1012 KX - Amsterdam, The Netherlands |
1 South Wuning Road | 200000 - Shanghai | China
© 2019 Dashmote | All rights reserved
Our Cookie Policy     |     Our Privacy Policy