case study

Lead Intelligence

Industry:

Medical Industry Company

Service:

Location Intelligence

Through our solutions, our clients could find data extracted from the online menus of food & beverage operators in the area of their interest and craft their sales and marketing operations accordingly, as well as better understanding their market share in comparison to direct competitors

The challenge

In the medical devices industry entering a new market is a complex process. Targeting dental professionals on an European level can be hard due to regulatory hurdles and the fact that they are not as well represented as other medical professional. This is why it’s crucial to help sales departments to provide as much in-depth information on prospective clients as possible. But at an european level this data is missing, leaving sales representative to loose time on trying to convert unqualified sales leads.

THE SOLUTION

By using machine learning Dashmote was able to identify more than 49.000 individual dental practices complete with contact information. But that was not enough for a clear segmentation, further data was required to identify the correct customer profile.

By using the online presence of the practice Dashmote provided the following information:

✦ Verified the website for the presence of 9 different services that the GPs was offering

✦ Extracted information regarding the social presence of the dental practice

✦ Based on Google Maps information constructed a location index that could show if the practice was located in a densely populated area

the results

The results were as follows:  

✦ Over 49.000 leads were identified in 4 different countries

✦ More than 500.000 points were obtained

✦ 3 different segments have been identified  

✦ A map based visualization was created in Experian and PowerBI

the achievements

✦ Sales cycle funnel time cut by 50%

✦ Increased quality leads by 120%

Service Provided

Location Intelligence

Explore your market and get insights on where your products are and on the outlets that are distributing them
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