Dashmote Biweekly #9

Nanda Mohamed
3 min
February 20, 2020
Dashmote Biweekly brings you, every two weeks, the most interesting facts, exciting applications and ideas related to AI, data, marketing, sales and business.

Marketers can Benefit from Location Intelligence

During a recent webinar Dan Dillon, VP of Marketing at Reveal Mobile, shared his opinion on how marketers can use location data to acquire new customers and win over their competitors.

Indeed, investing in location-based advertising is increasing by 40% year over year. This makes advertising based on location intelligence one of the fastest-growing marketing tactics for consumer and retail segments.

Read the full article.

Marketers vs. Technological Advancements: The Never-Ending Struggle

A recent survey conducted on CMO consultants reveals that the biggest struggle for marketers is to stay ahead of technological innovations. 88% of the CMO consultants believe it would be difficult for them to keep up with technological advancements in the coming years.

The majority of the CMO consultants agree that predictive analytics powered by AI will have a broad effect on marketing campaigns. Especially in predictive modeling of customer behavior, leads qualification and customer targeting or segmentation.

Read the full article.

Predicting Customer Success with Intent Data

Kaya Ismail explains what Intent Data is and how marketers can use it to understand their customers and optimize future marketing campaigns. According to Greg Cypes, the VP of product at Zaius, “Intent data is the data that indicates your buyers are likely to make a purchase soon.”

Intent Data can be used to map the customer’s journey, uncover patterns for long-term customer value and hyper-personalize customer’s digital experience. Using the power of data insights, companies will achieve a higher brand preference, revenue and cost improvements, and lasting competitive advantage.

Read the full article.

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