'AI is not going to replace people'

Sven Verleun
5 min
January 22, 2019
In the eyes of Peter Schwartz, Senior Vice President of Strategic Planning at Salesforce, AI is not going to replace people in the foreseeable future. Instead of a hindrance, Schwartz views Artificial Intelligence as a big help which will make people increasingly capable of overcoming the challenges of our century. Ordinary tasks will slowly disappear from our calendars and Schwartz stresses that that will enable people to focus on creativity and other competencies which are difficult to replace.

The World Economic Forum (WEF) recently published its ‘The Future of Jobs 2018’ report in which it aims to project the future of work up until 2022. In the report, the WEF finds that the increasing implementation of automation technologies and AI are likely to result in close to 58 million net new jobs being created by 2022. This prediction strongly supports Schwartz’s argument in favor of AI functioning as an enabler instead of a constraint to human beings.

Enabling Marketeers

Enabling professionals through the use of Artificial Intelligence is at the very core of what we do here at Dashmote. Whereas marketeers were previously constrained by having to rely on slow research methods like surveys, our AI Image Analytics platform enables them to make better-informed decisions faster. A sluggish pace with traditional market research can hinder accuracy: survey responses tend to be passive, delayed reactions to key changes in the market, making them quickly outdated. Our platform provides up-to-date insights based on real-time consumer data.

While a survey result can be biased in the form of poorly-worded questions, the subject only recalling the last occurrences rather than a holistic view, approval-seeking behavior when responding, and other problems to a certain extent, insights provided by our platform are generated from looking into the same market platforms consumers use to decipher where they go, what they like, and why they like it. In other words, rather than relying on a small number of consumers to tell us what they remember buying, we meet them in the market and use AI to model trending patterns.

Image Source: Fossbytes.com
Job Creation or Optimization?

The future will tell whether AI will replace people or not. At Dashmote, we agree with Peter Schwartz's view, but have also noted that there is some nuance to the notion of additional jobs being created by increasingly implementing AI solutions. Talking from experience so far, we find that our clients tend to have more time to reach their business goals after using our platform. On average, our platform is found to be 5x faster than traditional research methods, reduce 80% of the costs, and increase ROI on all implementations. We are therefore more inclined to see AI solutions as a means to optimization instead of directly causing a 60 million net increase of jobs by 2022.

About Dashmote

Dashmote is an AI technology scale-up headquartered in Amsterdam, The Netherlands. With the goal of bridging the gap between images and data, we are working to bring AI-based solutions to marketers at clients like Heineken, Unilever, Philips, L’Oreal, and Coca-Cola. We add value in areas such as Location Analysis, Trends Analysis, and Marketing Intelligence. Doing so on a global level, our company today has offices in Amsterdam, Shanghai, Vienna, and New York. Interested in joining our global journey? Check out our opportunities!

AI, Artificial Intelligence, Salesforce, Jobs, Marketing Intelligence

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